Area Business Manager

Area Business Manager – Wound Care

GBUK Group is a rapidly growing organisation comprised of award-winning specialist companies that excel in providing enteral feeding, critical care, patient handling, and vascular access devices and services. Our primary goal is to enhance patient care through our innovative solutions. With a network of over 1,500 suppliers supporting the NHS, we have established ourselves as a top 20 supplier since our inception in 2008.

Headquartered in Yorkshire, our 80,000 sqft warehouse ensures the distribution of over 600,000 medical devices to healthcare professionals on a daily basis. Our unique blend of distributed as well as proprietary products, we have expanded our reach to over 45 countries worldwide, with the recent establishment of warehouse facilities in Europe.

At GBUK Group, our culture is deeply rooted in our core values of Solutions Focused, Collaboration, Innovation, Adaptability, Communication, and Integrity.

Job Title Area Business Manager – Wound Care

Division GBUK Group – Wound Care

Job Location Field based with quarterly sales meetings

Reports to National Sales Manager

Main Purpose of

Role To sell the range of GBUK Groups Wound Care products (Advanced and General), in accordance with the business plan agreed with the National Sales Manager. Meet and exceed financial and non-financial targets, in a way that enhances GBUK Groups reputation in the market. Focussed on primary care, community and NHS hospitals, you’ll be responsible for building strong relationships with key stakeholders, including Procurement and Category Leads, Tissue Viability Nurses and Theatre Teams. Navigating complex care pathways to ensure product adoption and ongoing success.

Main

Tasks/Responsibilities Sales and Account Support · Achieves sales targets

· Identify opportunities with existing and new primary care, community and NHS Hospital departments · Become a Trusted Advisor to Tissue Viability Nurses and Key Opinion Leaders alike. · Analyse the market place, develop an effective territory/account sales strategy · Performs all activities to maximize sales (in line with the sales strategy) from product introduction, presentation and evaluation to closing and contract negotiation · Manages product mix, pricing and margins according to agreed aims · Use customer and prospect contact tools and systems, and update relevant information held in these systems · Arrange regular meetings with key stakeholders, whilst onsite using this as an opportunity to drop in on potential customers to arrange further meetings. · Respond to and follows up sales enquiries using appropriate methods. · Be responsive to and provide excellent customer service to GBUK Groups customers. · Monitors and reports on market and competitor activities and provides relevant reports and information · Attends and presents at external customer meetings and internal meetings · Maintains and acquires new product, technology, market, sales tool and process knowledge · Identifies and addresses all key decision makers (clinical, administrative /economic) key opinion leaders and key referrals in all accounts. · Builds strong and lasting business relationships with key decision makers and those influential in the purchasing process · Attends and participates in key professional congresses and events as required · Demonstrate high performing behaviours both internally and externally Internal and administrative · Reports all account, market and competitive information and trends and metrics in a comprehensive, complete and timely fashion · Plans and prepares sales forecasts by account, product and therapy for the territory along with proposed meetings/customer activities and investments · Carries out all administrative duties and all necessary reports in a timely and diligent manner · Attends all required regional and national meetings

Knowledge and

Qualifications Essential Desirable · Extensive knowledge of Drug Tariff and Formulary landscape · Degree or equivalent in Life-science, Nursing, Engineering, Business or relevant subject

In return we offer a fantastic place to work, it sounds cliché but our team really makes our business great. To identify the core values essential to our achievements, we sought input from every member of our group to help define our key values: Solutions Focused, Integrity, Adaptability, Collaboration, Innovation, and Communication. We couldn’t agree more and wholeheartedly align with these values, they are integral to our continued success.

We encourage a solutions-focused mindset, where individuals are empowered to bring forward solutions rather than dwelling on problems.

· Demonstrate success in obtaining formulary inclusions and product adoption · Thorough knowledge of wound care and tissue viability needs and solutions · At least 5 years’ commercial sales experience or strong clinical background with an aptitude for learning the sales process · Understanding of the NHS competitive marketplace and decision making process · Motivated to learning new things · Commercial excellence · Full drivers’ license and access to car · Fluent in English · Highly competent with Excel · Knowledge of product ranges like GBUK Groups · Medical device experience

Skills/Competencies · Role Model Personality · Excellent communicator · Solutions Focused · Growth mindset · Self motivated · Can do attitude · Integrity personally is a given as well as for the business and customers. · Pragmatism · Collaborator and Team Player · Strong relationship building (Internal & External) · Adaptability · Innovator · Creative Thinker · Excellent Communicator · Functional Sales Knowledge · Multi-tasker · Results Orientated · Highest level of Computer literacy

Objective and Key

Results · Ensure achievement of strategic objectives · Achieving targets set · Attainment of KPIs · Completion of weekly CRM · Completion of Monthly Reports/Stock Forecasts

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated

to meet the ongoing needs of the organisation.

We believe in celebrating success and recognizing achievements, ensuring that accomplishments do not go unnoticed.

We embrace change and try to be agile in responding to evolving situations, fostering a culture of continuous learning and growth.

We encourage a culture of innovation, where new ideas are welcomed and nurtured to pride progress and success

We value clear and open communication, promoting active listening and constructive debate

We believe in the power of teamwork and collaboration, recognising that different perspectives and skills contribute to us achieving our goals.

We understand that individuals have responsibilities and commitments outside of work, and we value work-life balance.

We view careers as a journey of growth and development, rather than just a job. It’s why over 90% of the leadership team were promoted from within.

We prioritise a culture of working smart and efficiently, rather than simply working for the sake of it.

We foster a sense of community and support, where colleagues are like family.

Be part of a team that values your well-being, growth, and success.

Join us on our journey to continually enhancing patient care.