Purpose of the role

At EM Code we plan, design and build high performing digital products. Conversion leads are responsible for defining and running optimisation programmes for clients across the agency and supporting more junior team members to excel.

You will be responsible for the continual improvement of our clients’ websites and apps by understanding clients' business models, determining where there are opportunities for digital improvement, and building and analysing research and testing programmes.

You will be a senior member of our CRO team, mentoring and line managing more junior members. You’ll also support the head of experimentation on prepping for and attending pitches to bring new work into the team.

You will be able to set up and analyse the results of AB/MV testing and personalisation programmes, work with UX Consultants and other disciplines to determine what qualitative and quantitative research activities are required, and work with UX, designers, developers, and content writers to define and plan test hypotheses through to production.

Expectations:

• Understanding client business models – spotting opportunities for commercial optimisation and building test and insight plans.
• Testing – implement, manage, and analyse AB and MVT tests, and personalisation programmes, working with project managers, designers, UX consultants and developers to define hypotheses and ensure smooth design and production of tests.
• Client-centric – creating and maintain good relationships with clients and support new business development and pitching.
• Service innovation – working with other senior members of the agency to proactively develop Code’s conversion services and processes.
• Leadership – leading and line managing more junior members of the discipline, helping them to improve their craft.

General tasks:

• Define and set digital KPIs for client websites/apps.
• Analyse and report on digital performance by performing analytics reviews, and reviews of other business data.
• Set up AB/MV tests and personalisation programmes in testing software.
• Analyse and report on the performance of AB and MV tests and personalisation.
• Collaborate with UX consultants to select and plan appropriate user research and UX testing activities to be part of CRO programmes.
• Collaborate with designers, UX consultants and developers to define test hypotheses, and design and build tests.
• Work with project managers, digital consultants, designers, and developers to plan project activities, and estimate costs.
• Attend client meetings to present updates and recommendations.
• Support the conversion lead on new business pitches and proposals, helping to write responses and proposal documents, giving project time estimates, and planning and delivering pitch content.
• Contribute toward the development of our CRO process, guidelines, templates, and training.
• Line managing junior members of the discipline.

Role Band: 3

(Band Guide – 1: Junior | 2: Practitioner | 3: Senior |4: Lead| 4.5: Head | 5: Director)

Salary:  Up to £50k

The salary for this role depends on your experience.

We are an equal opportunities employer and are committed to promoting inclusivity and diversity at Code. We are actively encouraging applications from black and ethnic minority groups.

Requirements

Essential:

• Experience in taking a leading role in the CRO service, working closely with clients and directing other team members
• Proficient in customer experience analytics tools (e.g. Crazy Egg, Hotjar, etc)
• Proficient in planning and implementing personalisation, AB and MV testing programmes
• Proficient in common AB/MVT software (e.g. VWO, Convert, Optimizely)
• Proficient in defining objectives and KPIs on digital projects
• An understanding of marketing channels and traffic sources
• Proficient in Google Analytics/other analytics tools
• A good understanding of UX research and how to use it for your role

Desirable:

• An understanding of persuasion, usability, and information architecture
• Qualitative and quantitative user research techniques (user testing, depth interviews, tree testing, card sorting, surveys, etc)
• An understanding of JavaScript, HTML and CSS

Tools:

You are aware of and have used and understand a selection of the following performance-based tooling:

• Google Analytics / Adobe Analytics / etc.
• Usertesting.com / Lookback / etc.
• Qualaroo / Usabilla / etc.
• Hotjar / Fullstory / SessionCam / Clicktale / Decibel Insight / etc.
• Convert.com / SiteSpect / Optimizely / VWO / Qubit / Monetate / Adobe T&T / etc.
• ResponseTap / Calltracks / Infinity

A bit about EM Code...

We are EM Code, formerly Code Computerlove. We are a Customer Experience, AI and Innovation Agency in Manchester.

Since our inception in 1999, we have navigated substantial industry transformations and consistently adapted our attitudes, beliefs, and approaches to stay ahead.

For over 25 years, EM Code has helped shape some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, digital design excellence, and modern engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.

Recognising the need for constant evolution, our agency is structured always to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative, and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.

We are officially recognised as a Great Place to Work, with 98% of our team saying the working environment is welcoming, friendly, and fun, and 98% agreeing that people are treated fairly regardless of race, age, or sexual orientation. EM Code is full of talented, passionate individuals who love collaborating and helping each other out, and our client partners trust us to do world-class work.

As an equal-opportunity employer, we are committed to promoting inclusivity and diversity at EM Code. We actively encourage applications from black and ethnic minority groups.

We're part of something bigger...

Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.

Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

What we value...

• We value people who are brilliantin their capability and the things that they make together
• We value people who improve; continually improve themselves and the world around them to make a difference
• We value people who collaborate,who are a joy to work with and who get more from themselves and those around them, by working together effectively

Benefits

The package

We offer a competitive salary, negotiable depending on qualifications and experience. On top of this we have a generous benefits package, including pension scheme, medical insurance, flexi-start, 25 days holiday growing to 30 days over time, paid social events, bike schemes, child care schemes, etc.

It's not all about work

• Make-Change Friday afternoon– dedicated self-improvement time
• An annual training budget of at least £500 so you can develop your skills
• Medical insurance with eyecare and dental included
• Generous maternity and shared parental leave package
• £25 per month wellbeing budget
• Corporate discounts with the likes of John Lewis and Made.com

• Flexible hours and flexible bank-holidays
• Bike and rail pass scheme
• Your birthday off